2014, De Montfort University.
For my Major Negotiated Project in my last year of University, I decided to set myself a brief to create an awareness campaign aimed at University students for organ donation. I created the campaign name, 'Live then Give' with the tagline, 'donate and save up to nine lives'.
The idea was to create awareness around organ donation during Fresher's week by giving talks and giving bags of things away such as leaflets, 'are you ORGANised' pencils and sticky notes, a coaster/beer mat and glow in the dark t-shirts which would be their entry ticket to a UV club night.
Since completing this project at Uni, I have had various requests and orders from people around the world for these t-shirts.
T-shirt designs for each organ: