This is a project I have worked on whilst working at Forster Communications.
We were asked to develop, test and deliver a campaign to encourage young people aged 11-18 in Lambeth to learn about food and eat more healthily, as part of Lambeth Borough Council’s Flagship Food Programme.
We came up with the campaign name ‘Want to Feel 100%?’, with icons used throughout to represent which foods can help you with being focused, confident, energised and chilled out.
We wanted young people to actively participate in the creation and delivery of the campaign, which we achieved through holding photography and blog creation workshops and launching a photo competition, with the chance to have their images featured on our materials.
The campaign launched at an event supported by our young ambassadors at Myatt’s Field Park in August 2016, which included a food demonstration by celebrity chef and Lambeth local, Levi Roots, and amplification through PR.
Within the first week of social media advertising, the campaign reached 45,014 people across the borough, generating 1,852 link clicks through to the website.